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Propaganda In Elections

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Propaganda In Elections

    Have you ever seen a TV commercial portraying a disastrous automobile
accident, and then you reminds you to wear your seatbealts?!?! Believe it or not,
that's using a technique in propaganda called the fear appeal.
    Propaganda is more widespread than people picture. Propaganda is being
used for everything from the baby food you feed your child to the TV commercial
you laughed at yesterday night.
    There are many techniques that a propagandist can use to seduce you.
Some of the best known styles in propaganda are Plain Folk, Fear, Name Calling,
and Glittering Generality,
    In this year's elections, propaganda has played an important role in who
was elected. This year's presidential candidates were all millionaires, but they
have gone to great lengths to present themselves as ordinary citizens. Bill
Clinton eats at Mc Donald's and read a variety of spy novels. Bob Dole presents
himself as the "all American boy" from the Heartland. In this two examples the
plain folk device is at work.
    When either presidential candidates agitates the public's fear of
immigration, taxes, or crime and voting for him will reduce the threat he is
using the Fear Appeal. By playing on the public's deep-seated fears,
practitioners of this technique hopes to redirect the merits of a proposal and
towards steps that can be taken to reduce the fear.
    Propaganda has had a tremendously powerful role in the history of the
world and in our own development. It has stirred both men and ...

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Submitted by: 123student
Date Submitted: 03-06-2005
Category: Politics
Words: 495
Pages: 1.98